By 2022, all major web browsers will have phased out third-party tracking cookies. Increasing privacy measures creates new challenges for marketing and targeting. With Web3, privacy & individual empowerment will replace social media data with privacy-concerned data. Albus turns noisy conversations on social media into dynamic customer personas to target any community with Google/Fb/X Ads and segments virtually any interest and categorizes an audience with the content shared by users to obtain catch-phrases, specific word usages, common hashtags and lingo they use. Data is de-identified before storage.