Wayra is the entrepreneurship initiative part of Telefónica's Open Innovation programme. It has seven Wayra Hubs, spaces in nine countries in Latin America and Europe through which it invests in and supports startups; Wayra X, a digital hub to invest in 100% digital startups; Wayra Builder, a corporate venture builder to create, together with other investors, innovative startups born from Telefónica's internal technology projects.

More than 500 of the startups invested are part of Telefónica's Open Innovation programme and more than 170 are doing business with the company.